Winter dressing has become a lot more affordable thanks to The Iconic’s latest sale, with shoppers able to save up to 40 per cent on a huge range of fashion until July 28.
Whether you’re refreshing your wardrobe with elevated basics or finally investing in those trending pieces you’ve been eyeing off, the online retailer has slashed prices across some of its most popular brands.
From polished tailoring to versatile denim and statement accessories, there are plenty of opportunities to snap up quality pieces for less.
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To make shopping a little easier, we’ve narrowed down the sale to seven standout buys that combine timeless style with everyday wearability.
Leading the list is the Lioness Rising Sun Jersey, reduced from $79 to $47.40.
Sport-inspired fashion continues to dominate wardrobes this season, and this relaxed jersey taps into the trend without feeling over the top.
It pairs effortlessly with denim, tailored trousers or even a satin midi skirt for a modern take on casual dressing.
Denim lovers will also want to take a closer look at the Minima Esenciales Mid Rise Wide Leg Jeans, now $88, down from $160. Wide leg silhouettes continue to reign supreme thanks to their flattering fit and versatility.
Dress them up with heels and a blazer or keep things relaxed with sneakers and a knit for weekend errands.
Outerwear is another highlight of the sale, with the Lioness Aurora Jacket reduced from $129 to $77.
As temperatures remain cool across much of Australia, a classic jacket is one purchase you’ll reach for repeatedly.
This style offers an easy way to elevate even the simplest outfit while providing an extra layer of warmth.
Footwear trends come and go, but the Puma Speedcat Ballet has quickly become one of this year’s most talked-about shoes.
Originally $150, they’re now $118.50, making this the ideal opportunity to embrace the ballet sneaker trend while saving money.
Comfortable enough for everyday wear but fashion-forward enough to stand out, they’re an easy addition to almost any wardrobe.
Accessories are often the finishing touch that pulls an outfit together, and the & Other Stories Large Dark Brown Leather Tote Bag is a practical investment piece.
Reduced from $245 to $171.50, the spacious leather tote offers enough room for work essentials while remaining polished enough for weekends and travel.
The rich chocolate brown shade also complements this season’s earthy colour palette.
For shoppers wanting an affordable denim update, the Dazie London High Waisted Wide Leg Jeans have dropped from $89 to just $53.09.
They’re an easy everyday staple that works with everything from oversized knits to fitted tanks, making them one of the best value buys in the sale.
Rounding out the list is the CHANCERY Trace Mini Dress, now $91.20, down from $160. While winter wardrobes often focus on layering, it’s always worth having a versatile dress on hand for dinners, celebrations or events.
Simply add tights, knee-high boots and a tailored coat for cooler evenings, then wear it on its own when warmer weather returns.
Sales like this don’t tend to stick around for long, particularly when trending sizes begin selling out.
With discounts of up to 40 per cent available until July 28, it’s a smart time to invest in wardrobe staples you’ll continue wearing well beyond winter.
From timeless denim and elevated outerwear to statement shoes and practical accessories, these seven fashion finds prove you don’t need to pay full price to build a wardrobe that works hard all year round.
Seven best picks from THE ICONIC sale
- Lioness, Rising Sun Jersey was $79, now $47.40
- Minima Esenciales Mid Rise Wide Leg Jeans was $160, now $88
- Lioness Aurora Jacket was $129 now $77
- Puma Speedcat Ballet was $150 now $118.50
- & Other Stories Large Dark Brown Leather Tote Bag was $245 now $171.50
- Dazie London High Waisted Wide Leg Jeans was $89 now $53.09
- CHANCERY Trace Mini Dress was $160 now $91.20
