Pop stars have always had the power to turn everyday fashion into must-have trends, but Charli XCX is taking lingerie from the bedroom to centre stage in a way that feels fresh, confident and undeniably cool.
The singer’s latest creative era has been packed with memorable music, cinematic visuals and headline-making fashion moments.
While fans have been busy dissecting every lyric and frame from her newest music videos, eagle-eyed viewers have noticed one stylish detail popping up again and again.
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The peekaboo bra has become a signature part of Charli’s wardrobe, and the pieces all come from Australian lingerie label Honey Birdette.
Rather than hiding lingerie beneath layers, Charli embraces the trend by styling delicate lace bras underneath unbuttoned shirts and relaxed tailoring.
The result is an effortless, slightly rebellious look that feels perfectly in step with the current wave of Y2K-inspired dressing and the return of underwear as outerwear.
Across all three of her latest music videos, Honey Birdette features prominently, giving the Australian brand a starring role alongside one of pop music’s biggest style icons.
The first glimpse came in the music video for Rock Music, where Charli wore the Honey Birdette Anastasia Bra, priced at $125.
The intricate lace design adds just enough texture to transform an otherwise casual outfit into something worthy of a music video close-up.
The fashion moment continued in Wink Wink, with Charli swapping into the Honey Birdette Lorna Bra, also priced at $125. Styled beneath an open shirt, it captures the relaxed confidence that has become synonymous with her latest aesthetic.
For the newest release, Camera, Charli completed the unofficial trilogy wearing the Honey Birdette Annalise Bra, again retailing for $125.
While each design has its own personality, together they reinforce one message. Lingerie is no longer something to keep hidden.
Fashion has long borrowed from lingerie, but Charli’s latest styling choices feel particularly timely. The peekaboo bra has been steadily appearing on runways and social media, with oversized shirts, blazers and sheer fabrics creating the perfect backdrop for a flash of lace.
It is also a reminder of Australia’s growing influence on the global fashion scene. Honey Birdette has built a loyal following around the world, but appearing in three consecutive Charli XCX music videos puts the label in front of millions of fans who love decoding every outfit as much as every song.
The styling is surprisingly wearable, too. Rather than recreating a full stage look, the trend can be interpreted with an oversized white shirt left slightly unbuttoned, an open blazer or a relaxed cardigan layered over lace.
The effect is naturally sexy, making it an easy win for evenings out to festival season.
As Charli XCX continues to blur the lines between music, fashion and film, one thing is becoming increasingly clear.
Every frame of her music videos doubles as a style mood board, and this latest series has cemented the peekaboo bra as one of the defining fashion moments of the year.
For fans looking to channel a little of that fearless pop star energy, it might be worth starting with the same Australian lingerie label that keeps stealing the scene.
